Strategic advertising audit

An audit of your Meta & Google investment — exactly where the same budget earns you more.

Your budget grows; your profit does not always follow. In 3 minutes I start an AI analysis of your ads and of up to 3 competitors — using my own PPC methodology, built across more than €2,000,000 in managed ad spend. On average I find 10–25% inefficient spend — budget that could be working for profit.

What it costs you

3 minutes
Access to your Google & Meta ad accounts — optional, for the in-depth analysis and higher-quality recommendations

What you get

An outside review of your ads + up to 3 competitors
Where your competitors are ahead of you
The first concrete findings from my methodology
A direction for more profit from the same budget

View only (read only) No changes to your account Revoke access at any time Personal data processing →

€2M+

in managed ad spend

90+

companies — B2B and e-commerce

years in performance marketing

€1K–€40K+

monthly budgets under management

Hristiyan Panov

Performance Marketing expert · Ecom Vision Ltd

Behind this audit is a person, not just software. For more than 5 years I have turned ad budget into profit for over 90 companies in Bulgaria — with more than €2,000,000 in managed advertising investment. I have had the pleasure of working with brands such as KFC and Office 1.

The same methodology that more than 90 companies in Bulgaria have been through stands behind this free audit — strengthened with the latest AI capabilities.

✓ Official OAuth access — Meta & Google✓ View-only (read only) connection

Results

My work in numbers

Results are not told — they are measured. Revenue, return and growth from real ad accounts.

E-commerce · Meta Ads

€383,000

revenue on a €57,000 budget

View the case →

Google Ads + CRO

+1705%

revenue growth in 8 months

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Fashion · Meta Ads

18.24×

ROAS · €27,600 from €1,480

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B2B · Google · Lead Gen

246

enquiries at €4.71

View the case →

Every result is a real account. View all cases →

How it works

Three steps — no commitment

You start the analysis

You enter your website. Within minutes I review your public ads and your competitors' — with no account access at all.

You connect the account — optional

View only (read only), for the in-depth analysis across more than 500 parameters. An optional step — the choice is yours.

You get the findings and the direction

The specific leaks, your account score and the direction for more profit. Whether we continue together — the choice is yours.

What we audit

Over 500 optimization parameters across 12 areas

The outside review shows what is visible from the outside. The specifics for each area come from your account's data, while the full audit and the optimization plan are part of working together. Here are the areas:

Tracking & measurement

Pixel, CAPI, GA4, events

Server-side & Consent Mode

Complete data to the algorithm

Campaign structure

Types, budget, funnel

Audiences & targeting

Overlapping audiences, missed customers

Remarketing

Warm customers who never return

Keywords (Google)

Budget on words that do not sell

Bidding & budget

tCPA/tROAS, allocation, scaling

Ad creative

Formats, hooks, concepts

Assets & extensions

Sitelinks, callouts, snippets

Performance Max

Asset groups, brand exclusions, signals

Landing page & funnel (CRO)

70% of the advertising result

Attribution & metrics

Models, windows, new customers

What you get

Your report — at a glance

A clear account score, the specific budget leaks and the dynamics across 7/14/30/60-day periods. Here is what the report looks like — a sample view.

Inefficient spend

18%

Potential from the same budget

+22%

Trend (30 days)

▼ CPA

Account score

67 / 100

Period	Spend	Conversions	Cost/conv.	ROAS
7 days	€1,240	38	€32.6	3.1×
14 days	€2,510	71	€35.4	2.8×
30 days	€5,090	132	€38.6	2.6×
60 days	€9,870	228	€43.3	2.3×

🔒 The full report The exact numbers, the findings across all 12 areas and the optimization plan — after your audit.

Frequently asked questions

Before you connect your account

Is it safe to connect my ad account?

Access is view only (read only). I see only your advertising results — in order to find the optimization opportunities. Starting, stopping or changing campaigns is technically impossible. You can revoke access with one click at any time, and your data stays yours.

Is it really free?

Yes. The outside review of you and up to 3 competitors, the account score and the first concrete findings are free. You only pay if you decide we should work together on the full optimization.

Will you pressure me to buy something?

You get the analysis and the direction whether or not we continue together. When and whether you proceed is entirely your decision.

What if I would rather not connect an account for now?

Start with the outside review only — an analysis of your public ads and your competitors', with no account access at all. Connecting is optional, for the deeper analysis.

Find where the same budget brings more profit

In 3 minutes I start an analysis of your ads and your competitors'. On average I find 10–25% inefficient spend.

View only (read only) · No changes to your account · Personal data processing

Step 1 · Free analysis

Start with your website

The free review analyses your website and up to 3 competitors in real time — public data, no account access. The AI starts the analysis within seconds. The deeper analysis later requires temporary view-only access (under 2 minutes).

Your website required

Competitors optional

Leave it empty and I will detect your main competitors automatically from the analysis of your site.

First results

Key observations from the outside review

This is an outside review based on public data. The full audit covers more than 500 parameters inside your accounts — those only become visible after a read-only connection.

Step 2 · View-only (read only) access

View-only (read only) access to your ad accounts

I see only your advertising results — in order to find the optimization opportunities. I cannot start, stop or change anything.

A first in Bulgaria — analysis at this level of depth.

Budget in campaigns with no result.

→

I find it and propose reallocating it to the profitable ones.

Repetitive ads and audience fatigue.

→

I catch the frequency in time.

A structure that constrains the algorithm.

→

I review the structure and the tracking.

Overlapping audiences and missed segments.

→

I find them and optimise the reach.

I identify the opportunities based on your advertising infrastructure and your competitors' positioning on Google and Meta.

You work directly with Hristiyan Panov · Ecom Vision Ltd · Company ID BG208156804

Step 2 · The full analysis

Ready to see the hidden profit — inside the account?

The outside review showed part of the picture. What matters is decided inside: real margin, cost per new customer, budget ceiling. Connect your accounts view only (read only) and I will run the full analysis across more than 500 parameters.

✓ Read only✓ I change nothing✓ Revoke at any time

Not now? Then let me do it for you — request an offer →

From your account

The first 5 things I find — and what they cost you

Out of more than 500 parameters, here are the first concrete gaps I can see inside. The rest we solve together.

These are 5 out of more than 500. The full optimization — in working together.

Step 3 · Working together

12 out of more than 500. Together we solve everything holding back your growth.

The audit shows part of the picture. Working together, we resolve and pin down every problem holding back your business's growth — across all 500+ parameters. You work directly with me.

Send an enquiry about working together →

Your analysis and answers are saved. I review them personally. The enquiry does not commit you to anything.